Resource center
Guides, definitions and playbooks for advertisers, agencies, venues and prospective network operators.
DOOH explained
The core explainers behind everything else in the resource center.
- ExplainerWhat is DOOH advertising?DOOH — digital out-of-home — is advertising shown on digital screens in physical spaces outside the home. Here's what it means and why it matters.
- ExplainerDigital out-of-home advertising: the complete overviewA practical overview of digital out-of-home advertising — the environments, formats, targeting and reasons brands add DOOH to the media mix.
- ExplainerDOOH vs. traditional outdoor advertisingDigital out-of-home and traditional printed outdoor both put brands in the physical world. Here's how they differ — and where each fits.
- ExplainerVideo advertising on digital screensWhy full-screen video on real-world digital screens earns attention — and how to make creative that works in high-dwell venues.
- ExplainerHow DOOH advertising worksFrom planning to playback — a step-by-step look at how a digital out-of-home campaign comes together.
- ExplainerDOOH for local businesses: a practical guideDigital out-of-home isn't just for national brands. Here's how local businesses use in-venue screens to reach nearby customers.
- ExplainerDOOH for agencies: adding out-of-home to the media mixHow agencies fold a video-first out-of-home channel into client plans — without proprietary hardware or install logistics.
- ExplainerRetail media vs. DOOH: how they overlapRetail media and digital out-of-home both reach people near the point of decision. Here's how the two compare and combine.
- ExplainerDigital signage advertising explainedWhat digital signage advertising is, how ad-supported models work, and how both venues and advertisers benefit.
Advertiser & agency guides
Step-by-step guides for planning, creating and measuring digital out-of-home campaigns, written for advertisers, agencies and media buyers.
GuideDOOH campaign planning checklist: the questions to answer before you buy
A working DOOH campaign planning checklist: set one outcome, choose geography and venues, design for a screen in a room, and plan how to judge delivery.
Advertisers
GuideHow to choose venue categories for in-venue advertising
A practical method for picking venue categories for in-venue ads: start with your customer's week, match their mindset, then compare categories side by side.
Advertisers
GuideHow to set clear goals for a DOOH campaign
A practical guide to turning "more people should know us" into a checkable digital out-of-home goal, and how that goal shapes venue, message and timing.
Advertisers
Advertising by location
City, state and regional guides to planning digital out-of-home campaigns, with a clear line between confirmed CETV Now coverage and markets to inquire about.
DOOH & digital signage glossary
Plain-English definitions of digital out-of-home, digital signage and media-buying terms.
Guides for venues & operators
Practical guides for venue owners and multi-location operators on hosting screens, showing in-house promotions and managing signage.
Licensing guides & FAQs
Education for prospective network operators: how white-label licensing works and what to think through before building a branded network.
Put your brand on screens people actually see.
Get the self-install device for your venue, or plan a video-first campaign across the network.