Advertiser guide
Advertiser & agency guides
Step-by-step guides for planning, creating and measuring digital out-of-home campaigns, written for advertisers, agencies and media buyers.
GuideDOOH campaign planning checklist: the questions to answer before you buy
A working DOOH campaign planning checklist: set one outcome, choose geography and venues, design for a screen in a room, and plan how to judge delivery.
Advertisers
GuideHow to choose venue categories for in-venue advertising
A practical method for picking venue categories for in-venue ads: start with your customer's week, match their mindset, then compare categories side by side.
Advertisers
GuideHow to set clear goals for a DOOH campaign
A practical guide to turning "more people should know us" into a checkable digital out-of-home goal, and how that goal shapes venue, message and timing.
Advertisers
On screen, in the moments that matter
Put your brand on screens people actually see.
Get the self-install device for your venue, or plan a video-first campaign across the network.