It's not only for big budgets
Because DOOH can be planned by neighborhood and venue category, a local business can concentrate its budget on the specific nearby places its customers already visit — rather than paying for broad reach it doesn't need.
Getting started
Pick the trade area and the venue types that fit your customer — for example dining, fitness or medical venues near your location. Keep creative short and visual, with one clear call to action. Then start with a focused plan and expand as you see what works.