On screenAvailability
Confirmed: live in Phoenix, AZ
CETV Now is live in Phoenix. Placements are planned by neighborhood, city or venue category, and the right mix depends on your goals, so request a quote for your plan.
Confirmed CETV Now markets: Phoenix, Dallas, Atlanta, Nashville and Salt Lake City. Coming soon: Miami. See the network
Phoenix at a glance for advertisers
Phoenix is the capital of Arizona and the headquarters market for CETV Now, LLC. It is also one of five live CETV Now markets, alongside Dallas, Atlanta, Nashville and Salt Lake City, so you can plan a Phoenix campaign on the live network.
Digital out-of-home (DOOH) advertising puts video or static ads on screens in places people already go. On CETV Now, a small media-player device plugs into a screen a venue already owns and runs licensed programming with video ads over live TV. For the longer explanation, see what DOOH advertising is and how the platform works.
This page covers the planning decision that is specific to Phoenix, not inventory. CETV Now has not approved venue counts, audience sizes or partner names for Phoenix, so none are given here. What the page can do is help you define your Phoenix geography before you ask for a quote.
A metro made of many cities
The Phoenix metropolitan area is defined as Maricopa and Pinal counties and is also known as the Valley of the Sun. It is made up of many separate municipalities, including Phoenix, Mesa, Chandler, Gilbert, Glendale, Scottsdale and Tempe. The Phoenix metropolitan area overview on Wikipedia covers how the region is defined.
That matters because “Phoenix” can mean three different things in a media plan: the city of Phoenix itself, a cluster of nearby cities, or the entire metro. A brief that says “advertise in Phoenix” leaves the question open, and the answer changes which venues are relevant and how a budget gets divided.
Take a hypothetical dental practice in Gilbert and a hypothetical restaurant group with locations in Scottsdale, Tempe and Glendale. The practice has one trade area, a handful of neighborhoods around its office. The restaurant group has several, and each may pull from a different part of the Valley. Both could be described as advertising in Phoenix, but they need different geographies.
Plan by city, neighborhood cluster or metro
CETV Now targeting works at small and large scales: by neighborhood, city, metro, zip code, sector or vertical, and individual venue. It can also be layered with audience type and time of day, called daypart. Your job is to choose the scale that matches how customers actually reach you. Local DOOH advertising explains the targeting options in more detail.
| Approach | Fits when | Watch out for |
|---|---|---|
| By city | You have one location, or several that each serve their own city, such as a single salon in Tempe. | Customers who live in a neighboring city but visit your area fall outside the plan. |
| By neighborhood cluster or zip code | Your customers come from a defined group of neighborhoods that may cross city lines. | You need to define the cluster yourself, ideally from your own customer addresses. |
| Across the metro | You have many locations across the Valley, or customers travel in from across it. | The same budget covers more ground, so each area gets less presence. |
To make the call for your own business, work through these steps in order.
- 01
Map where customers come from
Pull zip codes from your own customer, appointment or delivery records. A rough list of your most common zip codes is enough to start.
- 02
Draw the trade area
Group those zip codes into the area you realistically serve. Include cities that share a border or a regular commute, and leave out areas that only produce the occasional customer.
- 03
Count your locations
A single location usually points to a city or cluster plan. Several locations in different cities may each need their own cluster. Franchise brands can let each location target its own nearby venues while following national brand standards.
- 04
Choose the smallest geography that covers the trade area
A tight plan is easier to evaluate, and you can widen it later.
- 05
Plan to scale on your terms
Ad insertion has no minimums and no long-term commitment. You set your own spend and schedule, so a one-city plan can grow into a multi-city plan at your own pace.
Match venue categories to your trade area
Geography is only half the decision. CETV Now runs in high-dwell commercial venue categories: auto dealerships, restaurants and bars, medical and dental offices, fitness and wellness facilities, retail, and professional services such as offices and salons. Dwell time is how long people stay in a place, and CETV Now reports an average of 15+ minutes across its network. That is a network-wide figure, not a Phoenix one, so treat it as context rather than a forecast.
Each category has a different relationship to geography. The table is general planning logic, not a statement about which venues CETV Now has in each city.
| Venue category | Geography question to ask | Related page |
|---|---|---|
| Auto dealerships | Shoppers may compare options across several cities for a large purchase, so a metro or multi-city plan can be worth considering. | Auto dealership guide |
| Restaurants and bars | Many diners choose close to home or work, so a city or neighborhood-cluster plan is often the natural fit. | Restaurants |
| Medical and dental offices | Patients often pick a practice near home or work, which favors a tight cluster around each office. | Healthcare |
| Fitness and wellness | Members tend to choose a facility they can reach easily, so plan around each location's neighborhoods. | Fitness and gyms |
| Retail | Everyday goods favor nearby neighborhoods; destination purchases may justify a wider plan. | Retail |
| Professional services and salons | Local services usually draw from a short list of nearby areas, so start with a cluster. | Professional services |
You can combine categories. A franchise brand, for example, might run a neighborhood plan for each location and a wider metro plan for brand awareness. The CETV Now network page describes the venue categories in general terms.
Creative and timing considerations
Your geography choice should shape the creative. CETV Now ad formats include full-screen video, static creative, multi-spot branded campaigns and local offers. Full-screen video runs as an unskippable takeover of the venue's live TV, and creative can be a 30-second video, static designs or animated motion graphics shown as overlays on live TV. The ad formats overview compares them.
A city or cluster plan can name a neighborhood, a street or a nearby landmark, which makes a local offer concrete. A metro-wide plan usually needs a message that holds up anywhere in the Valley, with the location detail kept short.
Timing is the other lever. Because targeting can be layered with daypart, you can weight a campaign toward the hours when your business wants more customers. A restaurant might focus on the hours before dinner, while a dental office might favor its opening hours. Treat those as hypotheses to test, not rules.
Measure before you widen. Delivery is tracked and reported against CETV Now network data, with venue-level impression reporting, real-time statistics and 24/7 campaign monitoring. If you run two clusters side by side, venue-level reporting gives you a way to compare delivery between them. Results vary by campaign, and no outcome is promised.
How to request a Phoenix quote
Pricing is quote-based and depends on market, venue category and schedule. There is no published rate card, so this page does not list prices or budget ranges.
To start, you share your markets, venue categories, creative and budget. CETV Now maps the plan to real-world audiences, provides a quote, and gets the campaign live on the network. Bring answers to these points so the quote reflects your actual plan:
- Geography: the cities, zip codes or neighborhoods in your trade area, or a note that you want the whole metro.
- Venue categories: which of the categories above fit your customers.
- Creative: a 30-second video, static designs or motion graphics, or the concept you want to run.
- Schedule: when you want to start and which dayparts matter to your business.
- Budget: the spend you are comfortable with. Ad insertion has no minimums.
Agencies and media buyers can plan across markets and venue categories through a single network partner; see CETV Now for agencies. If Phoenix is one of several markets in your plan, CETV Now is also live in Dallas, Atlanta, Nashville and Salt Lake City, and Miami is coming soon. For any other place, availability is unconfirmed, so send an inquiry.
You can call (833) 807-1500, email info@cetvnow.com or use the contact page. For the bigger picture before you reach out, start with the advertiser overview.
Figures reflect CETV Now network data and are provided for informational purposes. Individual campaign results vary; no specific outcome is guaranteed.