On average, a one-minute ad on national TV could cost about $230,000. The price could stretch to record-breaking numbers, depending on various factors. For instance, during a certain big game in 2023, it cost $6-7 million to air a 30-second ad. While these prices are astronomical, many business owners still view TV commercials as one of the most effective ways of reaching a broad audience. But this does not mean there are no other highly effective yet affordable ways of targeting huge audiences.
At CETV Now!, we develop industry-leading alternatives to TV commercials, such as digital signage and DOOH advertising. Our practical and affordable advertising solutions are perfect for any company looking to maximize performance and make the most out of their ROI. In this post, we compare the cost of advertising on TV with digital signage. Get in touch today to learn more about our ingenious advertising solutions.
Cost of Advertising on TV
Two main aspects determine the total cost of TV ads– production costs and airtime charges.
Production Costs
These are the expenses involved in creating your commercial. They vary widely, depending on the production complexity, commercial length, and post-production tasks. It is generally more possible to control production costs as you have more control over several aspects. For instance, you could work with freelancers and coordinate the project independently.
Airtime Charges
TV advertising can be local, regional, or national, depending on your target audience. Generally, the costs are based on the number of viewers who are likely to see your ad. The fewer they are, the cheaper the airtime, and vice versa.
On average, you are likely to pay $5-$10 per 1,000 views on local TV and $115,000 on national TV 30-second commercials. However, these costs can differ depending on the time of the day, programming, target audience, ad spot demand, location, and time of the year, among other factors.
More Affordable Advertising Options
Without a doubt, advertising on TV is a great way to reach a huge audience. However, there are numerous other ways to do so without digging too much into your pockets. Some of these include digital signage and direct out-of-home advertising.
Digital Signage Ad Insertion is an effective way of reaching large audiences in the areas where they spend a considerable amount of time, such as restaurants, bars, hair salons and barbershops. CETV Now! can help you to make the most out of this form of advertising through our strategic partnerships.
Digital Signage over a Local TV Spot
Our digital signage advertising focuses on the locations where customers are buying, leading to increased conversions and more ROI. With an option to set your budget and customize your campaigns, you can achieve enhanced cost-effectiveness while still maximizing your results. It is the surest way to achieve great results at a fraction of the cost of advertising on TV.
Digital signage is particularly advantageous when you are targeting a local audience. This is because you can reach consumers in their buying environment. The common areas where digital signage ads feature include:
- Retail stores
- Restaurants/bars
- Hospitals
- Educational institutions
- Hair salons/barbershops
- Modern office spaces
See How CETV NOW! Can Help Your Business Today
Your restaurant’s TV screens can do so much more than simply displaying the news or mundane talk shows. With the right monetization strategy, they can help you increase customer satisfaction and grow brand loyalty. CETV NOW! is ready to help you throughout this process and ensure your screens are as effective as possible. Contact us today to learn more about our digital signage solutions.
Image source Fer Gregory via Shutterstock
